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Neviot, one of Israel’s leading mineral water brands, wanted to highlight the advantage of their naturally clean water over filtered alternatives—in a way that would cut through the noise of digital content and resonate on mobile screens.

Our twist? Bringing the campaign to life through handcrafted stop-motion animation. We designed and built original puppets in-house, sculpted and styled for motion—down to the tiny hand-sewn clothes. Every detail was crafted with care to create a tactile, visually rich world that popped off the screen.

The result was a series of short, hilarious sketches touching on everyday situations, all driving home the difference between filtered water and water that’s pure at the source.

It was quirky, bold, and eye-catching—designed for scroll-stopping impact, and it delivered. The campaign performed so well, we were immediately asked to create a second season in the same world.

This project was everything we love: a fresh creative concept, a smart strategic angle, and just the right amount of madness. A true Shlager classic.