Noy & Hadar – From Web to TV, with Style

​

What started as a fun web series concept quickly turned into a full-fledged TV show.
 

Noy & Hadar began as a digital-first series we developed for Pop Art, designed for the ultra-talented twin creators, Noy and Hadar. But before it even hit the web, something big happened—YES, one of Israel’s top cable networks, saw the magic and snapped it up.

The result? A fresh, pop-styled, ultra-bingeable teen series that brought the energy, creativity, and authenticity of the internet straight to TV. With short, punchy episodes, a vibrant aesthetic, and the language of digital creators, we crafted a show that was not only fun and addictive but also packed with positive, empowering messages for young audiences.
 

We developed a bold, groundbreaking format that was ahead of its time, wrote the scripts, produced, and edited two full seasons—a journey that took it all the way to an Academy Award nomination for Best Youth Series.
 

A win for creativity. A win for storytelling. And, most importantly, a win for the next generation of content.

Client: YES
Directed by: Roi Lindenbaum
Year: 2015